Consider the words you use and whether

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In some cases, this might be as simple as adding language that reflects the intent such as ‘buy now’ or ‘for sale’ within transactional pages. However, you might need to review the readability to make sure your content communicates clearly and effectively. they align with the intent. Address pain points directly and make it clear you are doing so. 16. Get human feedback Once you’re clear about the intent and what you’re trying to achieve, ask others to read and review your content for this intent. Do they feel it satisfies the intent? Can they suggest any improvements? After all, your content is for real people, so it’s important to get another perspective.

This is ideal if you can get your page DB to Data by your target audience. But if it isn’t possible, simply asking one or two colleagues to review your content might be enough to identify areas for improvement. 17. Get AI feedback If you’re short on time, or in a small team, you could ask AI to review for intent. It’s always a good sense check anyway and might give you some useful optimization ideas. For example, I’ve added some of my own content and asked ChatGPT to: “Create a list of search intent that it fulfills. List the intents in bullet points along with the sentiment”.



This is a good sense check to see if it identifies the intent you’d aimed for. You can even ask a simple question like: “Does this copy satisfy a transactional intent?” And ask follow-up questions based on the response. This can help you to generate ideas for improving your content based on intent. 18. Check your calls to action Have you included CTAs in your content and do these match the intent? While “buy now” might be your go-to for transactional intent, you might use phrases like “learn more” or “sign up” on more informative pages.